It’s official, Blue Thirst have been awarded 5 out of 5 of the Google Premier Partner specialisations. This makes us one of the few agencies on the South Coast to be fully accredited Premier Partners.

Since our agency began over 6 years ago, we have delivered marketing excellence via Google AdWords, across the Google Networks. Each member of the team is fully qualified Google Partners with certificates in Search, Shopping and video advertising.

We received the news late last night that we have proven our expertise in video ads, awarding us our Video Advertising Specialisation badge. This is as a result our demonstration of skills in Video campaigns, such as those on YouTube.

Our Video campaigns are great at gaining Brand Awareness, retaining customers when used with Remarketing lists and promoting our client’s products/services.

Google Partner specialisations are awarded when an agency meets specific requirements for that network. It is not just a matter of spending a certain amount of Video ads, for example. Requirements need to be met in ad performance, ROI and optimisation of the campaigns. Every client account linked to the agency’s MCC is assessed over an 18-month period for performance on that product. To gain this badge, the company will need to have at least $10,000 USD spend in that area over a 90-day period, which is about £7,453.

Blue Thirst now have all 5 of the Partner Specialisations. Our other badges are in Search Advertising, Mobile Advertising, Display Advertising and Shopping Advertising. We are proud to hold this exclusive title on the South Coast.

Alongside our full Partner badges, we also hold qualifications as a Bing Partner, a RAR Recommended agency and Google Analytics accredited. These skills help us to excel in advertising across the internet, without being limited to just Google AdWords.

video ad creation

So, what does this mean for Blue Thirst?

Besides having a shiny new badge to boast with on our website, this accreditation is highly significant to Blue Thirst. Not only does it signify the evidence of our specialisation over all Google products, it will help us to stand out of the crowd as a fully qualified Google Premier Partner.

We are over the moon with our Video Ads award and look forward to the opportunities that this will open for us.