By now, especially after this year’s pandemic, we would be surprised if you were not running some form of eCommerce for your sport & fitness products. With the festive period and upcoming new year’s resolutions, you really need to refine your eCommerce strategy to boost your product sales.
No matter which eCommerce platform you use for your products, it’s important to start thinking about the deals you want to implement for January and how you’re going to implement them. From slashed prices to discount codes your eCommerce shop needs to be ready. Maybe you don’t even need to run deals at all, you could look to increasing your advertising. Even better would be a combination of the two.
1. Get the Basics Right
From the get-go, you need to ensure you have the basics established which will put you in a better position down the line. You should do the following:
- Take full advantage of the features already in your eCommerce platform. For example, Shopify allows you to setup abandoned cart emails.
- Consider updating your product images to be the highest possible resolution.
- Gather customer ratings and reviews – these are the best way to build brand trust.
- Review your shipping information. You may be missing out on sales due to shipping rates that are too expensive.
- Check your returns policy. You should have a robust returns policy setup for your customers if they need it.
- Abandoned basket emails should be used. This is the best way to boost your completed purchases, but don’t send too many that it annoys your customers.
2. Get Your Product Pricing Right
With the basics covered, you are ready to think about your product pricing in relation to competitors and your market. You don’t want your prices to be so low that customers don’t trust it, but you don’t want to be more expensive than your key competitors.
There are lots of tools on the market that allow you to track your product price in real-time compared to other merchants. Some of these are paid, such as Prisyn, and others are free, such as Price Competitive Report in the Google Merchant Centre.
3. Review Your Competitor’s Strategies
Lastly, we strongly recommend taking a look at your competitor’s eCommerce strategy. This can involve reviewing their prices, types of ads and where they are running ads. This will give you a good idea of what is working well for them so you can mirror this in your strategy.
Look out for our next blog post where we’ll get more in-depth into your advertising options for Sports & Fitness eCommerce products. Particularly for the new year’s resolution rush.