Brand awareness- everyone wants it, but not everyone knows how to get it.
Brand awareness refers to an audience’s knowledge of your brand and how it is recognised by your target audience. It has always existed and proves highly effective for large-name brands, such as Coca-Cola’s “Share a Coke” campaign or Nike’s “Just Do It” slogan. Brand awareness is key for making your growing business a success.
So, what’s all the hype about?
As a business, you’ve probably been told that you need to have brand awareness and some of the benefits it brings. But how can raising brand awareness really impact your business?
- Increase knowledge of your brand makes you stand out against competitors and your target audience will recognise you as a brand
- Organic marketing efforts will have larger reach with your target audience (that means it doesn’t cost you extra!)
- Customer loyalty will be increased through developing a trusted, well-known brand.
- The Sales/revenue of the business are likely to increase with a larger customer base.
You know what brand awareness if and the benefits is can bring. But are you aware of the right marketing campaigns to run to gain this awareness?
Marketing Campaigns to Raise for Brand Awareness
When looking to raise brand awareness, your marketing strategy should reflect your brand’s personality, such as the brand message and USP’s. We’ve collated our top campaigns to run for raising brand awareness.
1. Paid Social Media Campaigns
Using social media for your business is a great way to establish an online presence for your business. Ideally, you would have a Facebook page, Twitter profile and potentially an Instagram profile setup for your business. With the help of paid social media ads across these channels, you can establish awareness with users.
There are many ways to run these campaigns, from using ad buttons or CTA’s to get a user to engage with your content or running visual ads to promote your USP’s.
2. Affiliate Marketing Campaigns
Affiliate marketing, also known as Influencer marketing, involves brands rewarding an affiliate for each customer they bring to the business. In recent years, influencer marketing has taken off, with the rise of YouTube and Instagram celebrities. It is estimated that some advertisers attribute 20% of yearly revenue to affiliate marketing (Smart Insights).
This form of marketing is a good way of making audiences aware of your brand and can cause great uplifts in revenue.
3. Video Campaigns
Running video campaigns across YouTube is a great way for your business to reach your target audience for a low cost. With affordable cost per views (CPV), YouTube ads can reinforce brand messages to users, aided by non-skippable ads. This means that the user must watch the ad all the way through, educating them about the brand and its services.
So, there you have it- three campaign ideas to help raise brand awareness for your business. Here at Blue Thirst we excel in establishing growing brands online and on social media and you can get in touch today to find out how we can help your business.