When it comes to marketing a weight loss product, you will need to be familiar with digital marketing tools. This is especially true if you are using Google, Facebook, Instagram or your blog to promote your product. It is important that you understand the different ad types that are available to help you effectively raise your brand awareness.

Google Ads

The first area of digital marketing to focus on is Google Ads. This is the most popular search platform to advertise on, but it also includes Google display partners and YouTube. On Google Ads you can run text, display, shopping, and video ads. Display and video ads are a great way to raise brand awareness and they can be targeted to a specific audience. This means they’ll only show to users who would be interested in your weight loss product or program.  

Paid Social

The second area of digital marketing to consider is Paid Social. This includes advertising on platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok. Advertising on social media allows you to be a lot more creative than your Google Ads. Facebook also has some of the best targeting for adverts which will help you reach your niche of people who will purchase. On these platforms you can use video and imagery to raise brand awareness. On Facebook you can also create a lead generation advert that could power and email marketing campaign.

Email Marketing

Email marketing can help you reach users who have shown a direct interest in your weight loss brand. These users have consented to receive your marketing materials by suppling you with their email address. In your emails you could include exclusive subscriber discounts, your latest blog posts and more information on why you’re the expert in the weight loss industry.

If you’re going to use digital marketing to promote your weight loss products or program, then it’s important that you choose the right platform. However, all these platforms, from Google Ads to Social to Email can be connected for a full digital marketing strategy. A full strategy is the ideal way to build your brand awareness, generate leads and create sales. Brand awareness is the first step to being a successful brand.