Marketing a product digitally can be hard enough, but this can be even more of a challenge for health products. If you are selling medication, supplements, vitamins and more, you can face lots of barriers.
In this blog post, we will be covering the main challenges of marketing health products on the main channels and how you can avoid these pitfalls.
Usually, if you have an established product that is legitimately good and healthy, you will have no problem running ads.
1. Google Ads
Google Ads is a common platform for advertisers to run search and shopping ads for their products. However, they have robust policies in place to avoid and mis-conduct or prohibited content. To mention a few, Google Ads have policies against certain topics, certain images/videos, certain ad wording and more.
Google will not allow ads to run for fad diets, slimming products, unrealistic supplements etc. You will need to be careful here with how you present your product to ensure the ad does not get disapproved.
2. Facebook Ads
Facebook Ads are one of the strictest platforms for running health products. You won’t be allowed to share before/after images, indication of negative self perception or images of specific conditions.
If you choose to advertise on Facebook, we recommend using generic images and ad copy that do not focus on results or unrealistic statements.
3. Twitter Ads
Similarly to Facebook, Twitter will not allow ads for health supplements, nutritional products and medical/cosmetic services. This doesn’t leave advertisers with a lot of options unfortunately.
In order to protect the younger users of TikTok, the platform is very strict in not allowing drug related products, weight loss management, fasting and supplements. We would avoid even trying to run these ads on TikTok as its very unlikely your ads will get through.
5. Key Takeaways
When looking to advertise your product online, you need to be extremely careful not to violate any policies. We recommend reading up for each platform and ensuring your ad copy and images do not go against this.