Your competitors are getting customers instead of you. We will make your restaurant the most popular choice.
In our last blog post, we discussed how building brand awareness for your restaurant on Google could be the difference between your best 2021 yet and a quiet year. In this post we will be giving you the top tips on building brand awareness through Facebook.
1. Establish Your Facebook Page
For most people, the best way to quickly find a restaurant is to find it on Facebook. But how will they do that if you don’t have a page setup? A Facebook page is the best place to share updates on your business, photos, collect reviews and interact with customers. It is important to also link to your restaurant’s website and menu on your page.
It can boost your brand awareness as well. Your customers can like and share the page, making it visible to more people. As Facebook is one of the most popular social media platforms, you’d be crazy to not have a page setup.
2. Gain Likes for Your Page
Having a Facebook page setup is the first step but now you need people to like your page. Besides word of mouth, the best way to gain likes quickly and affordably is through a Page Like campaign. This is a paid ad that showcases your restaurant and Facebook page, prompting people to like it.
You can target your ads granularly to get shown to only your target audience. This can include location, age, gender, interests and more. Furthermore, a Page Like campaign is very affordable with each like costing less than £0.25 on average.
3. Engage Users with a Video Ad
Using video content on Facebook is an excellent way to catch the attention of users scrolling through their news feed. By using a branded video for your restaurant you can showcase your food, venue and even customer reviews. You might also consider using a catch phrase or memorable jingle to make your brand even more recognisable.
A Facebook Video campaign can be highly beneficial for your restaurant if done correctly. You have a wide range of targeting options, including location and interests, and can even use lookalike audiences to find people like your existing customer base. Lastly, a video campaign is very affordable with the average cost per view coming in at around £0.02.
Facebook is a very powerful tool for getting your restaurant out there in 2021, but we know this was a lot of information to take in. Please feel free to contact us today to find out more about the tips mentioned here.