What are QR codes?

QR codes, also known as Quick Response codes, were created by Denso Wave (a Japanese barcode developer) in 1994. They are a two-dimensional barcode that can be read by mobile phones with a camera and the appropriate software. They provide a unique opportunity to link a real-world object to a digital one. You can find QR codes in flyers, posters, billboards and more. The pattern of squares and white space (which is known as the “quiet zone”) in each QR code is unique, so it can be tied back to one piece of data online. The codes can also be read from all directions, meaning the user can quickly scan it and land on the intended web page within seconds.

How do QR codes work?

In order to incorporate this new marketing tactic to your strategy, you need to know the ins and outs of QR codes first! These codes work in the same way as a barcode at the supermarket. It is a machine-scannable image that can be instantly read using a Smartphone camera. They consist of a number of black squares and dots, which represent certain pieces of information. QR codes can be scanned at the touch of a button by millions of people around the world that use a Smartphone. This makes them great for marketers!

Before the Covid-19 pandemic, there was a sense that QR codes had failed to reach their potential. They had obvious benefits, like being cheap to create, saving customers time, and being able to track their popularity. However, these benefits were not enough to encourage people to adopt a new behaviour.

Benefits of QR code marketing

QR codes are a must-have mobile marketing strategy for businesses of sizes. Not only is QR code marketing free and easy to set up, but they can help your business stand out as you’ll connect with your audience in a unique way. Here are just a few of the benefits:

  • Scans are trackable- This allows users to understand their QR marketing campaign. They can get data about the behaviour of their audience and unlock powerful data to improve their marketing.
  • Saves you on costs- Another benefit of using QR codes is that you can create an image that allows for embedded data to be updated. Instead of replacing QR codes when they have served their purpose, you are able to update its content. This will save spend on things like printing, as nothing needs to be reprinted or redistributed.
  • Engages customers- Telling people about your business is usually not enough. Posters and flyers tend to get ignored. However, QR codes can get them hooked by engaging them. There are various different types of engaging content that you can link to QR code.