Monday 1st July 2024– Top Digital Marketing News From Last Week

1. If you run ads through IOS you will pay 30% more to Apple

As Apple implements a 30% fee for ads on IOS, companies need to adapt their advertising budgets and strategies accordingly. Implementing alternative advertising channels or renegotiating ad terms could mitigate these costs.

Apple’s recent policy change will impose a 30% fee on all ads run through IOS, starting next month. This move will significantly impact advertising budgets, especially for businesses heavily reliant on IOS users. Companies need to reassess their spending and explore alternative platforms to avoid this additional cost. Additionally, leveraging Apple’s small business tools could offer some respite. Adapting to these changes is crucial to maintaining ROI and ensuring ad campaigns remain cost-effective.

Full article URL: https://www.facebook.com/business/news/new-ways-for-small-business-to-boost-and-avoid-apple-service-charges

2. Google’s latest update is now complete

Google’s June 2024 spam update is essential for companies to ensure their websites adhere to the latest SEO standards. Implementing the recommended changes can improve search engine rankings and visibility.

Google has completed its June 2024 spam update, targeting websites that engage in deceptive practices or provide low-quality content. Businesses must stay informed about these updates to avoid penalties that can negatively impact their search rankings. By focusing on producing high-quality, relevant content and adhering to Google’s guidelines, companies can enhance their online presence and drive more organic traffic to their sites. Regularly monitoring and updating SEO strategies is vital to remain competitive in the ever-evolving digital landscape.

Full article URL: https://status.search.google.com/incidents/QdUeCQx3LRVbzQ3E7FiD

3. Google Ads Rolls Out Big Updates to Broad Match and Brand Controls

Google Ads’ new updates to broad match and brand controls are crucial for advertisers to refine targeting and brand safety. Implementing these changes can enhance ad relevance and protect brand integrity.

Google Ads has introduced significant updates to its broad match and brand controls, allowing advertisers more precision in their targeting efforts. The enhancements aim to improve the relevance of broad match keywords by considering user intent and search context. Additionally, the new brand controls help advertisers ensure their ads do not appear alongside content that could harm their brand’s reputation. By utilizing these updates, businesses can optimize their ad performance, achieve better targeting accuracy, and maintain a positive brand image. Staying abreast of these changes is essential for effective ad campaign management.

Full article URL: https://support.google.com/google-ads/answer/15070437

4. Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages

Understanding Google’s preference for YouTube embeds over Vimeo can significantly impact video marketing strategies. Implementing this insight can boost landing page rankings and enhance user engagement.

A recent case study has shown that Google ranks YouTube video embeds higher than those from Vimeo on landing pages. This finding is particularly relevant for businesses that rely heavily on video content to engage users and drive conversions. By prioritizing YouTube embeds, companies can potentially improve their search engine rankings and increase the visibility of their landing pages. This strategy not only aligns with Google’s preferences but also leverages YouTube’s vast user base and advanced analytics tools. Adapting to these insights can enhance the effectiveness of video marketing campaigns.

Full article URL: https://www.linkedin.com/feed/update/urn:li:activity:7209603672115212288

5. Facebook Tests New ‘Auto A/B Testing’ Feature for Reels

Facebook’s new ‘Auto A/B Testing’ feature for Reels is a game-changer for optimizing video content. Implementing this feature can help businesses identify the most effective content variations quickly.

Facebook is currently testing an ‘Auto A/B Testing’ feature specifically for Reels, aimed at helping advertisers determine which versions of their video content perform best. This feature automates the process of testing different variations of Reels, providing valuable insights into audience preferences and engagement metrics. By utilizing this tool, businesses can streamline their content optimization efforts, making data-driven decisions to enhance the impact of their video marketing strategies. Embracing this feature can lead to more effective and efficient Reels campaigns, maximizing reach and engagement.

Full article URL: https://en-gb.facebook.com/business/ads/ab-testing

6. Google Analytics Adds 5 New Recommended Events for Lead Generation

Google Analytics’ new recommended events for lead generation are essential for businesses aiming to optimize their data tracking. Implementing these events can enhance lead capture and conversion strategies.

Google Analytics has introduced five new recommended events specifically designed to improve lead generation tracking. These events provide deeper insights into user interactions and behaviors, allowing businesses to fine-tune their marketing strategies and optimize lead conversion rates. By integrating these recommended events into their analytics setup, companies can gain a more comprehensive understanding of their audience’s journey, identify key touchpoints, and make data-driven decisions to enhance their lead generation efforts. Keeping up with these updates is crucial for maximizing the effectiveness of digital marketing campaigns.

Full article URL: https://www.linkedin.com/feed/update/urn:li:activity:7211738794255917056