Monday 25th March 2024– Top Digital Marketing News From Last Week

In a digital age where staying current can mean the difference between capturing attention or fading into obscurity, the latest updates from Meta, Google, TikTok, YouTube, LinkedIn, and even new EU legislation on AI signal crucial pivot points for businesses and content creators alike. Understanding these updates is not just about keeping up; it’s about leveraging new tools and guidelines to stay ahead.

New features coming to Meta ads.

Meta is rolling out updates primarily targeting retailers, with a significant push on its automated Advantage+ campaigns. The key feature, Advantage+ creative optimizations, will automatically adjust video ads for formats like Reels, catering to the massive audience growth these platforms are seeing. Catalog ads are also getting a facelift, with new video options and a hero image feature to boost product performance. Additionally, the integration of Magento and Salesforce Commerce Cloud with Meta’s Shops ads offers a seamless ad creation experience. Reminder Ads on Instagram will now include external links, and the introduction of Promo Codes, ads with product tags on Facebook, and improved analytics for Collaborative ads round out the offerings. The aim is to bridge online and in-store sales, ensuring ads drive measurable outcomes.
https://www.facebook.com/business/news/meta-shoptalk-2024

Disney plus placements coming to Google ads.

Google’s Display and Video 360 advertisers are in for a treat with a new partnership enabling ad placements on Disney’s properties. This strategic move follows the extension of campaign capabilities to Disney+ last year, amplifying reach across Hulu, Disney+, and YouTube. Enhanced bid requests from Disney are also set to improve frequency controls and reporting, marking a significant step in cross-platform advertising presence and control. https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/

New eCommerce ads coming to TikTok.

Just as TikTok faces regulatory challenges in the U.S., it’s ramping up in-app commerce features to bolster direct sales. Global availability of Video Shopping Ads, a new Shop tab ad placement, and automated population of product catalogs into ad formats are among the tools aimed at simplifying the creation and delivery of shopping ads. Despite user concerns about the platform’s shopping experience, these updates indicate TikTok’s unwavering commitment to integrating commerce.
https://www.tiktok.com/business/en/blog/driving-commerce-everywhere-online-offline-sales

Declaration required for AI content in YouTube videos’

YouTube is introducing a mandatory disclosure for AI-generated content to maintain transparency and trust between creators and viewers. This initiative aims to help users discern real from synthetically altered content, particularly to counter deepfakes and misinformation. The effectiveness and enforcement of this new policy will be critical as AI-generated content becomes more prevalent.
https://blog.youtube/news-and-events/disclosing-ai-generated-content/

Collaborative articles gain popularity on LinkedIn.

LinkedIn’s “Collaborative Articles,” which leverage AI to prompt expert contributions, have seen exponential growth. This initiative not only boosts user engagement but also supplies LinkedIn with valuable content. With over 10 million contributions last year, these articles offer professionals a new avenue for visibility and thought leadership, potentially influenced by AI tools like OpenAI.
https://www.linkedin.com/pulse/1-year-10-million-contributions-unlocking-worlds-somasundaram-qqiae/

EU proposes new AI laws.

The European Union is setting a global precedent with its proposed AI laws. The legislation, which will roll out in stages over the next few years, emphasizes user safety and trust in AI applications, aligning with the EU’s reputation as a stringent tech regulator. The impact of this law is expected to extend beyond the EU, influencing global AI policy and practices.
https://support.google.com/merchants/answer/14722884

Each of these updates underscores a larger narrative: the continued integration of AI and digital tools into our daily transactions and interactions. These developments are not just technical changes; they represent evolving landscapes of trust, transparency, and the blurring lines between virtual and physical commerce. Whether you’re a marketer, content creator, or policy-maker, these updates offer both opportunities and cautionary tales as we navigate the complex tapestry of the digital future.