Staying ahead in the rapidly evolving digital landscape is essential, especially for FTSE 500 marketing managers. LinkedIn’s latest feed algorithm updates could change the game by extending the lifespan and reach of your best posts. Understanding these changes is critical for leveraging LinkedIn for thought leadership and sustained engagement.
LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates
LinkedIn’s algorithm now favors “suggested posts,” targeting users with relevant content long-term. This pivot towards showcasing professional knowledge over viral content can significantly enhance content visibility and engagement.
LinkedIn’s Algorithm Change Could Give Your Best Posts More Reach
New Ad format coming to Google ads
Google Ads is introducing a new ad format, emphasizing the integration of creative assets and data. By improving Performance Max Ad Strength to “Excellent,” advertisers could see a notable increase in conversions, showcasing the power of creative quality in driving campaign success.
New Google Structured Data For Carousels
Google’s new structured data format for carousels in SERPs allows for better control and presentation of entities like hotels and restaurants. This update signifies an enhanced ability to display rich, organized content directly in search results.
New Google Structured Data for Carousels
New Google ads reports for GA4
GA4’s new Google Ads report has been criticized for its lack of enhanced conversion data, potentially causing confusion. Despite its intent to streamline campaign optimization, it falls short in providing comprehensive insights.
New Google Ads Reports for GA4
Search Partner Network Update
Google’s Search Partner Network has been updated to provide advertisers with more control and transparency over ad placements. This change, likely a response to criticism, highlights the ongoing need for clarity and appropriate ad placement.
LinkedIn publishes advice on how to use channel post 3rd party cookies
LinkedIn’s guide on navigating the post-third-party cookie era emphasizes a robust first-party data strategy. While it provides useful steps for advertisers, it also reflects platforms’ concerns about the impending cookieless future.
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