October News Review
Join Lucy & Tim for the Blue Thirst October news review.
Bing Ads Can Now Target Data From LinkedIn
Bing Ads can now use profile-level targeting from LinkedIn data, including: company, job function and industry. This is available across all Bing offerings. There are 145 industries, 80,000 companies and 26 job functions available to target. This can be done at campaign level or ad group level.
Instagram Sharing Location Data With Facebook
Facebook are requesting your location data from Instagram in order to learn more about you. Instagram are already prototyping the new privacy setting that would allow them to share location data. Currently you have to opt-in to the prototype setting, however it can’t be guaranteed that it will launch this way on official release. A scary factor is that, Instagram collects your GPS data even when the app is closed.
Google Maps ‘Follow’ Button on Android
Google Maps is adding a follow button to business listings. This will allow users to get updates from local business that they’re interested in. This gives businesses a new way to engage with their consumers and it was rolled out on Android last Tuesday. As well as this update, new businesses will now be able to list as coming soon on Google My Business up to 3 months prior to their opening date.
Advertisers Shifting Budget To Amazon
Amazon has become the third largest digital ad seller, just behind Google and Facebook. In a survey, 30% of advertisers indicated that they planned to shift some of their search budget to Amazon. The overall trend is continued growth into new channels, such as Amazon advertising.