Hi, I’m Martin and I’m the founder of Blue Thirst. Today we’re talking about how you can grow your social pages organically.
Social media growth has become harder in recent years as platform algorithms have changed to favour different types of content and different engagement actions. Sometimes it can feel like you’re fighting a losing battle. But here are our best tips on social media growth.
Focus on Relevant Channels
Organic social media growth requires quite a lot of effort, planning, and content. So, you need to make sure you are putting effort into the platforms that are suitable for your audience.
To work this out you need to build an ideal customer profile. This can include gender, age, income, job industry, interests and more. From this information you should be able to deduce the social platforms your ideal customers are using.
For example, Facebook has 2.7 billion monthly active users. Of these, 26.3% are aged between 25-34 and 56% are male. The age group indicates that Facebook users are likely to have a higher income because of their age. Now you could take this data lot of ways. 2.7 billion active users is a huge audience, it also shows that people aren’t quite ditching Facebook yet. Although the stats show a specific audience, in this case you’re pretty safe to advertise to most audience demographics on Facebook.
However, if you look at a platform such as TikTok. They have 100 million monthly active users. The largest age group are aged between 18 to 24 and 59% are female. Compared to Facebook this is a much more targeted demographic. This is likely because it’s a newer platform and some older generations aren’t comfortable with making video content. I would only recommend focusing on TikTok if your demographic are on the younger end of the spectrum.
If you had unlimited time, you could be present on all platforms. But lets face it, none of us do! Research your demographics and put your energy into the channels they use the most. Another example would be, if you’re a B2C business then you wouldn’t need a LinkedIn strategy. However, if you’re a B2B business you’d be crazy not to have one.
Don’t waste your time on places your audience aren’t present.
Optimise Your Profiles
Every social media channel has different things you can include in your profiles. Including linking to your other social profiles.
Make sure you include your website URL, links to other social profiles where available and a method of contacting you.
You should also include ‘keywords’ in your profile. For starters, your social media handles should be your business name or as close as you can get to that. Then in your about me descriptions you want to include phrases that can help you be found in searches. For example, for Blue Thirst, we would want to include Digital Marketing Agency. We could also include the different services we offer. This helps users understand who you are and what you offer.
Social Media algorithms value consistency. If you aren’t consistent, it’s going to be hard to get your content shown to your followers.
A good way to maintain consistency is to create a social media content plan each month. Then use a scheduling tool such as Hootsuite to make sure you never miss a post. When you’re creating your content plan, make sure to consider how much content you can reasonably post. If you don’t have a dedicated social media team then it’s going to be impossible to create daily valuable content. You shouldn’t post for the sake of it.
We would recommend posting every other day, or every 2 days. But the most important thing is that you can keep up with your schedule and keep it consistent.
You know which channels are most important to you. You know how to optimise your profiles and you know how you’re going to stay consistent.
But now you need to know how you’re going to add value. Social media users love aesthetic content. But to get them to follow your brand, you need to be adding something worthwhile to their feeds.
You can provide value in a variety of ways and you don’t have to just stick to one. First, you can provide value with beautiful images that are on-brand. Social media users love looking at aesthetic, on-trend images. Next you could provide updates on your industry, this shows you’re knowledgeable and up to date. You can post about specific products and why they’re great. You can show your products in action with video content.
When creating content, you need to consider how that is going to add value. If you think about this every time you’re creating your content plan, you should see increased engagement.
Use New Features
When social media platforms add new features, these tend to have the best reach because of the fact they’re new. For example, Instagram Reels have really strong reach simply because they’re new. It’s also their way of competing with TikTok so they need it to perform well.
Make sure you know all of the features you could use on any social media platform, then use them. Don’t miss out on potential traffic by sticking to the same old thing. It can be daunting to change up your content for new features such as Reels. But the benefit to your business will be significant because of the additional reach.
Have Engaging Content
As well as adding value to your users with your social media posts. Your content needs to be engaging. The algorithm isn’t just fuelled by consistency, but also by engagement.
For example, you could post 3 times a day, every single day. But if no one is engaging with your content then the algorithm will think you’re spam. Therefore you should only post as often as your comfortable with and you should have value in every single post.
Post engagement can be anything from a like to a post save. Now on Instagram, post saves are the highest form of engagement to the algorithm. So, make your content save worthy.
To encourage engagement, you can ask questions which will encourage comments. You can also ask users to save content for later. For example, if you have a recipe business you could tell people to save for later. Or if you have a really interesting update about your product or industry, users might share this with their friends. All of these actions from other users improve the likelihood of you being seen organically. So you need to find ways to encourage these behaviours for your brand.
Engage With Other Users
It’s no good doing all this work, and encouraging users to engage with you, if you aren’t going to engage with people. If you don’t engage with other people’s content or the comments on your posts then this could affect your reach as well. Some people even think that if you are online and engaging around the time of your posts, then they’ll have improved reach.
At the end of the day, social media platforms are designed to be social. They aren’t just for selling, so you need to engage to build those customer relationships.
We’ve given you the tools to understand how to build your social media platforms organically. Now you just need to put these in to practice. Building anything organically isn’t always a quick process. Whether that’s your organic rankings or social media following. It requires continuous work and patience. If you can follow the points we’ve mentioned, you should see improvement in your social engagement and following. But creating content for multiple platforms and engaging with your following is a time-consuming job. Particularly once your following starts to grow.
If you wanted your page to grow more quickly, you could run paid ads. Or you could employ someone to plan, create and manage your content strategy. If you need to do it yourself, just remember to be consistent, add value and engage with other users when you can.