In this blog we will be evaluating the top current trends in sports and sports marketing and looking at how this affects the industry.
Women in Sport
It used to be the case that a simple sports personality, usually male, was all that was needed to drive sales of sports or athletic equipment, drinks, accessories, etc. But today it seems the focus has shifted, and consumers are more interested in progression and morals in sports. It has been reported that 84% of casual sports fans find women’s sport more motivational, inspirational and progressive. Whereas male sport is seen as driven by money. This report has caused many brands such as Nike to shift focus toward advertising women in sport.
Social Media
Social media is such a huge part of our lives today. This has led to many different industries discovering its utility and using it to advertise on. The sports industry is no exception. Using platforms such as Instagram and Facebook have become a very effective way to market sports related products as you can reach a very wide audience of sports fans and sports players. Social media is also very useful for sports players and sports organisations to engage with their followers which leads to a positive view on said player or organisation.
Sports Betting
Sports have become more interactive than ever with there being countless apps and websites that allows fans to bet on certain events. Online betting sites are attracting hundreds of new players daily. This is allowing for a new element of sport that many fans have not yet experienced thus far. Because of the attraction of theses online betting sites, it provides an excellent opportunity for advertising.
Children target audience
Using children as a target audience for sports marketing is driving industry growth. This is because this is a relatively new trend and most sporting advertisements used to aim to target adults only. Because of this new demographic the audience size for advertisers has grown which promotes growth to the industry as a whole.
Women in Sport
It used to be the case that a simple sports personality, usually male, was all that was needed to drive sales of sports or athletic equipment, drinks, accessories, etc. But today it seems the focus has shifted, and consumers are more interested in progression and morals in sports. It has been reported that 84% of casual sports fans find women’s sport more motivational, inspirational and progressive. Whereas male sport is seen as driven by money. This report has caused many brands such as Nike to shift focus toward advertising women in sport.
Inspirational Campaigns
Sports brands have been using inspirational posts to drive sales for years. This trend continues to drive industry growth and is one of the most popular ways to advertise anything sport related. Functional based advertising has been shown to be less effective than inspiration-based advertising. This is why we will likely see this trend carry forward well into the future.