Sector: eCommerce – DIY

Who are they

B&Q are the UK’s largest DIY and home improvement retail chain company, and the fourth largest in the world. They are a well-known household name with over 300 stores in the UK. In 2014, B&Q came to us needing our SEO expertise on launching their new website,

Our priority was to ensure the new site was search engine friendly and would perform well organically.

What our client needed

Blue Thirst were the technical partner for the launch of the new site and responsible for building a future-proof foundation for their online organic growth. The project lasted for 3 years and covered everything from building Technical SEO standards to checking the code prior to launch.

Our strategic approach consisted of many layers to make an SEO-friendly site. Working closely with the B&Q development team, we implemented a 3 phase approach taking us from initial specs to the final launch. We created a full technical spec for the new site, including reviewing the page templates and written code on these. From this, we were able to provide support and advice on technical integration, such as Schema, Open Graph data and Twitter cards, to build a search engine optimised site.

What was achieved

Over the 3 year project, we aided in the delivery and the launch of the site, which is now the main site used for all B&Q products. As a result of the new site launch, statistics from report that 65% of the traffic to comes from search, with 92% of this from organic at high positions.