Outdoor Gear

Blue Thirst Case Studies | Outdoor Gear – Respected, honest and comprehensive retailer of camping equipment and outdoor clothing

Sector: eCommerce – Outdoor

outdoor

Who Are Outdoor Gear?

Outdoor Gear are a leading outdoor equipment company selling a wide range of clothing, footwear, tents, rucksacks and more. They have everything to suit whatever adventure you’re going on, be it a trek up a mountain with their vast variety of hiking gear, or wellies, a raincoat and a durable tent for a festival. They sell a range of top brands such as Regatta, Jack Wolfskin, Hunter, Craghoppers, Vango and many more – all at extremely competitive prices.

What Did Our Client Need?

Outdoor Gear are a long-time client of ours and we have worked with them mostly on paid search campaigns. Their product is ultra-seasonal on a very large scale as they carry many thousands of products at any one time. We have built a robust methodology to creating and optimising campaigns for this large scale client. Outdoor Gear have a strict cost of sale target that we need to achieve with constantly changing stock levels.

What Was Achieved?

  • Improvement in the visibility and position of product and category page templates in organic search
  • Improvement in visibility of multiple listings for the most profitable keywords
  • COS target achieved
  • Dynamic PLA Management
  • COS target maintained

What Did Our Client Think?

“3 years ago, Blue Thirst took over our PPC campaigns when no other agencies could get them to work in a profitable way. Within the first month of management, the new PPC campaigns were very successful, and they’ve been doing well ever since.”

Chris Bailey, Director of Outdoor Gear

Strategies Used

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