Sector: eCommerce – Outdoor
Who Are Outdoor Gear?
Outdoor Gear are a leading outdoor equipment company selling a wide range of clothing, footwear, tents, rucksacks and more. They have everything to suit whatever adventure you’re going on, be it a trek up a mountain with their vast variety of hiking gear, or wellies, a raincoat and a durable tent for a festival. They sell a range of top brands such as Regatta, Jack Wolfskin, Hunter, Craghoppers, Vango and many more – all at extremely competitive prices.
What Did Our Client Need?
Outdoor Gear are a long-time client of ours and we have worked with them mostly on paid search campaigns. Their product is ultra-seasonal on a very large scale as they carry many thousands of products at any one time. We have built a robust methodology to creating and optimising campaigns for this large scale client. Outdoor Gear have a strict cost of sale target that we need to achieve with constantly changing stock levels.
What Was Achieved?
- Improvement in the visibility and position of product and category page templates in organic search
- Improvement in visibility of multiple listings for the most profitable keywords
- COS target achieved
- Dynamic PLA Management
- COS target maintained
What Did Our Client Think?
“3 years ago, Blue Thirst took over our PPC campaigns when no other agencies could get them to work in a profitable way. Within the first month of management, the new PPC campaigns were very successful, and they’ve been doing well ever since.”
Chris Bailey, Director of Outdoor Gear