Pet Air

Sector: Travel – Pets

Who are they

PetAir are the UK’s leading pet transport couriers. Founded and run by qualified vets, PetAir fly your pets internationally to over 250 destinations. Your pets are in the safest of hands with PetAir; they are professional and extremely experienced, having flown over 12,000 pets across the world since 2004.

What did our client need

We have been working with PetAir for over 2 years now on their paid search campaigns across multiple channels. PetAir came to us when no other agency could achieve the sales targets at a volume and cost level.

Working on a 100% commission model, we ensure that our campaigns run in a way that is profitable for PetAir and we only make money when they are.

Since taking over the accounts, we have implemented a variety of search campaigns that deliver leads at a below-target cost. The campaigns cover all of the services that PetAir cover, ensuring we are reaching their customers as and when they search.

What was achieved

30 %

reduction in PPC cost

40 %

increase in PPC conversions

5 %

avg month on month increase in PPC clicks

What did our client think

“Blue Thirst work on a 100% commission model with us. There are a lot of agencies that talk the talk in pitches and proposals, but Blue Thirst were the only agency confident enough in their results to take payments solely on the improvement that they make. If they don’t achieve sales over a certain volume and under a certain cost, they don’t get paid. Every month so far they have surpassed the targets set, increased conversions, and lowered the cost per conversion. They are really helping to grow my business.”
– Bob Ghandour, Director of Pet Air

PPC:

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