Pinterest is a platform that’s designed to get people inspired. Creators leverage this to grow their audience and now Pinterest are introducing ways to help them earn money on the platform.

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    Creators will now be able to make their Idea Pins shoppable, earn commissions through affiliate links, and partner with brands for sponsored content on the platform.

    Many users come to Pinterest to shop and this often leads to purchases. Idea Pins actually see an 89% increase in likelihood to purchase vs. standalone Product Pins. Creators can now tap into this feature to help their audiences make inspired purchases.

    Pinterest creators have already established brand partnerships for their content. However, it will now be easier for them to disclose this with a ‘paid partnerships’ label for Idea Pins. This will also help creators to more authentically connect with Pinners.