62% of consumers say that customer photos influence their purchasing decisions.

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    The main reasons users seeked additional images of a product were: it may highlight something that wasn’t obvious, they like to see a product in action before they buy , they feel more confident that reviews are accurate and it’s easier to see the quality of the product.
    Customers look for these photos on social media channels but they are also starting to appear directly on website product reviews. If you’re an eCommerce brand you should consider adding a photo upload option to your product reviews. This could help future customers choose you in their purchase decision.