Google has launched a new creative tool called ‘Ads Creative Studio’. This is designed to bring together multiple creative tools.
Google Ads Creative Studio will incorporate Director Mix, Dynamic Display & HTML5 creation tools, Audio Mixer and Dynamic Audio tools and a Project Library. Director Mix is a tool which will allow brands to create video assets at scale.
There will be a library for your assets and for your projects to help streamline creative management. This allows you to have an easy resource of approved assets for everyone to pull from when making creative. Then different teams can collaborate on projects in the project tab.
This tool is designed to improve collaboration, but if you prefer your original tools then those aren’t going away. From Google Ads Creative Studio, you can export your finished ads to Google Ads, Display & Video 360 or Campaign Manager 360.