Google believes that shoppers have access to the most choice when they can easily discover businesses.
When customers can discover products, businesses can connect with more customers. Google sees this as a win-win for customers and business owners. This is why they’ve started trying to make it easier for commerce to be more open online. They’re doing this by partnering with eCommerce platforms.
Google initially partnered with WooCommerce and now they’re adding GoDaddy to the list. Businesses who use GoDaddy will be able to easily integrate their product inventory into Google with no extra costs. This will allow them to be discovered across Search, Shopping, Image Search and YouTube. GoDaddy users will be able to do everything directly from the GoDaddy platform.