Google has expanded a feature which explains why a search result has ranked in a certain position.

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    This new feature will show the keywords that matched between the web page and your search query. It can also show if links from other websites had an impact, or if there are relevant images or geographical factors.

    This feature is currently only available in the US. However, Google has said this will be expanded to more countries in the future. This is great for web users who want more transparency in search. But it’s also a good indicator for SEO’s to see how Google are ranking results.