Google has been experimenting with their Web Stories feature. They have found that users don’t want teasers that make them click through for the full story.

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    Due to this Google won’t show Teaser clips using the feature. Google has created some do’s and don’ts for the feature. You can create a list of shopping inspiration with links out to purchase. Or you can post a recipe with the complete ingredients list that links to the instructions.

    But you can’t create a one page story that only mentions a headline with lots of photos linking to the same website. You also can’t just post images which force users to go to your site for any information.