Instagram is developing a brand new feed for stories. This feed will be a vertical format rather than the current horizontal format.

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    Most social media feeds operate vertically, swiping up to see more content. The shift to a stories feed could be significant for Instagram. It seems to be yet another way they are trying to compete with TikTok. It may also be a shift away from the static photographed content it was created for.

    It is thought that a new vertical stories feed, would prioritise video over shared posts which people currently use stories for. Instagram have stated that this is a feature which is in the early prototype stages. But there’s no official launch date yet.