LinkedIn is adding brand new features to pages. These will help businesses generate more leads, engage employees and allow them to access more data.
These new features are: lead gen forms for product pages; a ‘My Company’ tab update to share content among coworkers; and analytics to measure the impact of employee advocacy.
Lead gen forms are typically a LinkedIn advertising feature, however this will be available for free on business product pages. They will allow businesses to collect customer information with a custom call to action. Forms will be populated by details from users LinkedIn profiles.
The ‘My Company’ tab will now include a ‘recommend’ tool. Here page admins will be able to curate content and trending articles which employees can reshape with the content suggestions tool. Internal LinkedIn research found that employees are 60% more likely to engage with coworkers posts than those of non-coworkers.