Microsoft Ads are following in Google’s footsteps and are implementing an auto-applied suggestions feature.
Starting immediately in the recommendations tab, advertisers will see suggestions that will be auto-applied. The goal of this feature for Microsoft, is for these auto applied suggestions to help boost performance and save advertisers time.
For example, internal data from Microsoft has found that ad groups with more than one ad receive up to 15% more clicks than those with one ad. The new auto apply feature should help advertisers identify ad groups which have high potential for improved performance. The feature would then automatically create new ads within those ad groups.
If this doesn’t sound like an appropriate feature for your ad account, you can opt-out in your account settings.