Microsoft Ads has launched their new beta for Multimedia Ads.
Multimedia ads are a new image-rich visual ad which can be featured on the right rail or at the top of search results. Currently there will only be one Multimedia Ad on a page, for only one advertiser at a time. Making it a very exclusive placement.
To use this ad format you need to provide images, headlines and ad copy. Microsoft Ads then uses machine learning to show the best-fit ad for the search query. These ads are easy to set up, just like a responsive search ad, only with the addition of images. Microsoft is also launching with an auto-recommendations feature. This feature will create Multimedia ads from your existing assets.