Microsoft are launching 2 new ad formats into open beta: Tours and Activities. These are available to advertisers in the US and UK. They will show on Bing Search, Maps and Travel Guides.
Tour and Activity ads are feed-based formats that show for relevant queries. To trial this beta you need to complete the form or contact your Microsoft Ads rep. This new format is dynamically created from your feed. Your feed should include images, prices, reviews and ratings. But you can find all requirements on the Tours and Activities help page.
Bing research has found that there has been a surge in interest in leisure activities which were pushed aside due to the pandemic. So this new format could really help drive these activities for businesses.