The Microsoft Audience Network is introducing new support for Facebook campaign imports and video ads.
Facebook campaign imports are currently in open beta for select markets. This feature will save advertisers time while also giving them flexibility to edit bids, budgets and targeting. Initially users can only import campaigns that are single-image, as there’s no support for carousel or video ads yet. The import process will work exactly the same as the Google Ads import function.
As well as this, the Microsoft Audience Network will now support video ads. This is currently undergoing a pilot test in the US but the open beta is coming soon. Videos can be up to 120 second and all standard video formats are accepted.
Lastly, the Microsoft Audience Network will be expanding to new markets. It will soon be available in New Zealand, Australia and Canada.