Google is introducing a new certification for health insurance advertisers in the US. Google prioritises providing users with a safe and trustworthy Search experience.

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    Google tries to ensure that they are factoring in government regulations and industry accreditations when determining who can advertise on their platform. This is why certain industries have to be certified to advertise on Google. It’s now going to be a requirement for US health insurance advertisers.

    This certification will only allow health insurance ads from government exchanges, first-party providers and licensed third-party brokers. Advertisers will need to provide documents that prove they are permitted under state law to sell health insurance. This new certification adds a further layer of protection for searchers.