The new Audience Explorer for Google Ad Manager helps you to unlock first-party data insights.

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    Audience Explorer has been developed to help advertisers better understand and use their first-party audience data. This tool features new dashboards and improved workflows to make the data easy to understand.

    This tool was tested with a large variety of businesses and based on feedback it has been updated. Users can now explore their data in a wider variety of compositions. Including viewing individual segments, comparing two segments side by side or overlap segments to see audience crossover.

    This new feature includes scorecard tables. These allow you to see a snapshot about an audience segment, including high-level metrics. The audience explorer tab features a dashboard of visual insight cards to learn more about your audience or view two segments side by side. The segment overlap tab can show you how distinct and different each segment is.