Pinterest users have stated that they want to be able to engage with more content directly on the platform. This is where Idea Pins come in.
Idea Pins are designed to make it easier for creators to create high-quality, long-lasting and save-able content directly to Pinterest. They are a multi-page video format which is now available in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.
Idea Pins have their own creation tools and the platform and creators can use a variety of features to create the best content for their audience. Idea Pins can have up to 20 pages of content, you can add voice-overs or choose music, you can add details pages or interactive elements and much more.
If someone you’re following posts an idea pin, you’ll see it in your ‘following stream’ at the top of your ‘for you’ page.