At the end of 2020, Apple released an iOS update which included widgets for iPhone. Apps can create their own widgets for users to add to their home screen. Pinterest’s newest widget option is ‘Interests’.
With the interests widget, Pinterest users can choose their top interests. The widget then shows them fresh content every day, right on their home screen. At the moment, pinners can choose from home decor, food, fashion and quotes. Since launching the widget, they have seen more than 2 million users add it to their home screen.