Twitter was one of the first platforms to add misinformation notifications, but now TikTok are following in their footsteps.

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    The TikTok community values creativity and authenticity. TikTok doesn’t want misleading or false content on their platform, so they remove it whenever it’s identified. They have also partnered with a number of fact checking sites to help identify misinformation.

    If a video has been flagged, but can’t be conclusively validated, a banner will be added. This banner states “Video flagged for unverified content”. The video’s creator will also be made aware that a flag has been added to the video. Now if another user goes to share this video, they will be presented with a pop-up. The pop-up asks if they want to share this video because it’s been flagged for unverified content.

    This has been designed to encourage users to be more mindful about the content that they share. This feature will be rolling out globally over the coming weeks.