TikTok recently announced that they will be rolling out Designated Market Area, or DMA, geo-targeting to businesses.

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    DMA regions are mainly in the United States and Hawaii and will allow businesses to target their ads much more granularly. Previously, advertisers could only reach users in less granular locations, such as towns or cities.

    This update will allow businesses to target their ads to share more impactful content with their customers, in the specific DMA locations they want to target. Advertisers will be able to fine-tune their geo-targeting, potentially ad spend on wasted locations.