TikTok are introducing Lead Generating to the app to help businesses to drive customer acquisition.

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    TikTok provides businesses with a really unique way to connect with their customers. Businesses can create immersive content that really engages users.

    TikTok’s new lead generation feature will allow businesses of all sizes to create a seamless interaction with prospective customers. They have created an easy to complete form, which can be pre-populated with user information. Businesses will also be able to create fully customised messages to best engage their customer base.

    Leads will be available to access manually or integrated with a CRM. When TikTok collects user data, they will show a privacy notice. This will clearly explain that the data will be passed to advertisers. Users will be able to edit all auto-filled information, and exit the form at any time if they choose not to finish it.