TikTok has globally launched their new Spark Ads. These are designed to allow brands to build real connections with users.

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    Spark Ads were created as a unique solution to help brands cement their presence in their communities. While remaining seamless and authentic with the platform. TikTok wants brands to use these ads to spark conversations with the TikTok community. They enable brands to amplify their existing videos to match their campaign objectives.

    Not only can brands use these to amplify existing content. But they can also turn on duets for their Spark Ads to make it easier for the community to engage. Spark Ads are designed to build lasting connections but also provide impactful business value.