Google has updated their Web Stories plugin for WordPress. This update will allow users to embed content on webpages.

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    Initially the Web Stories plugin offered creation tools but no way of embedding the content. Now site owners can use this tool to embed web stories from other sites. In addition to the new embedding options. Site owners can now integrate Web Stories into the theme customisation process.

    These updates may encourage more site owners to use the plugin. Which can be a good way to diversify organic traffic. Web stories appear in search results and Google Discover. This currently happens in the US, India and Brazil. But it may be expanded to more countries if there’s a good uptake.
    Site owners should be encouraged to use the plugin. However, the content still has to be good quality, and can’t be used as a teaser for other content. Teaser content through the Web Stories plugin won’t be ranked.