YouTube will now be allowing ads to show on more content types. This expands ad placements for advertisers. But also expands monetisation opportunities for content creators.

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    Content creators have always struggled with monetisation because tiny things could make a video unsuitable. However, YouTube has updated their advertiser-friendly guidelines to be less restrictive. Some content that includes detailed discussions around sensitive topics, or negative experiences, has previously not been monetised.

    However, certain content areas are being moved out of the scope of partial-monetisation and into full-monetisation. This will allow more opportunities for creators to monetise their content.

    Educational content that could include sensitive events will now be eligible for monetisation. As will controversial issues, but only where the content isn’t graphic. Adult humour will also be eligible. Lastly they are loosening their restrictions on content which contains profanity.