Amazon has announced a new program which can help advertisers measure the sales impact of their Amazon Advertising campaigns. This program use’s Amazon’s marketing mix model (mmm) providers.
The marketing mix model is an analysis that compares products sales to marketing activity and certain economic events over time. This can guide a brand’s budgeting and strategy by identifying the marketing channels which drove sales growth.
With this analysis, advertisers will be able to accurately measure the ROI from their Amazon Advertising campaigns throughout online and offline channels.