Organic product listings are now available in Bing Shopping. These are currently available to Microsoft Merchant Center users who have approved offers. The ability to promote products for free is currently only available to merchants in the USA but this will eventually roll out to other regions.

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    Advertisers using Microsoft Shopping Campaigns don’t need to take any action to participate, they will be automatically opted in. If you don’t wish to participate you can opt out from the settings page. 

    Reporting is not currently available for free listings but basic metrics will be available from autumn. Showing products for free will help advertisers to get their inventor in front of a bigger audience. While a bigger selection of products may attract more shoppers to Bing.