Facebook is launching Facebook Business Suite. A new management tool designed for Small Businesses to simplify content management on Facebook and Instagram.
Facebook Business Suite is a new mobile and desktop app which combines publishing, messaging and analytics for Facebook and Instagram into one single dashboard. This tool is available globally now. WhatsApp is not currently included but Facebook intends to integrate it within the next year.
The Facebook VP of Small Business has said that this tool has been developed based on feedback from Small Business owners. They requested simpler tools in a single location to manage their business on the platforms. Making these tools easier for Small Businesses to use could be vital to their survival as the pandemic continues.