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    Facebook Have Released Responsive Ads with Multiple Text Optimisation

    Following Google Ads Responsive Ad launch from last year, Facebook have now released the Multiple Text Optimisation feature. This allows advertisers to input several headlines, primary text and descriptions for a single ad. Facebook then dynamically serves the best combination. 

    This is a further enhancement to Facebook’s automation skills. However, you won’t be able to view performance at a combination level as the performance data will be aggregated.