Google Ads Bid Simulator for Smart Bidding
The bid simulator on Google Ads is now available for Target ROAS.
This will be helpful in seeing predictions for ad performance for different target ROAS percentages. The simulator displays predictions of key metrics against different target ROAS percentages. The simulator uses data from the last 7 days to make the predictions. As a lot of eCommerce campaigns rely on target ROAS this new simulator could be really helpful to see metric predictions against proposed budgets.