Google Guaranteed badges were implemented as part of their Local Service Ads program. They acted as trust certificates and now Google are making them available to businesses outside the program for a monthly fee.
Google has positioned these new badges as a profile upgrade. The badge will cost $50 per month or $600 per year. Once purchased the badge will show next to a business on their local business profile and in the local product pack. Google has stated that this is currently experimental, the program may not continue if they don’t have good adoption rates.
These badges haven’t been spotted on businesses that aren’t part of the Local Service Ads program yet. But businesses that choose to pay the fee, may see increased click-through rate as it could make a business appear more trustworthy to consumers.