Google Maps is Becoming More Social
The Google Local Guides program has over 120 million members who are largely invisible in the Google Maps experience. Local Guides provide reviews, images and answer questions about local businesses and places. But now Local Guides will be more visible in a number of test cities. Users will now be able to follow Local Guides to see local recommendations of places and things to do in the likes of London, New York and Tokyo. Top Local Guides will be presented on the “For You” discovery tab at the bottom of the Google Maps App.
Google has failed in the past to create a social platform, not including YouTube. So now Google are adding social aspects to their successful platforms. This is a great way for users to discover local businesses, however as a business it’s out of your control to improve performance of this feature.