The Google performance planner helps advertisers to predict performance based on spend and return on investment levels. Three new features have now been introduced to enhance this tool.

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    Performance planner now supports shared budgets for search campaigns. This will allow you to create, edit and download forecasts for shared budget campaigns. They have also introduced collaboration features, so you can now share performance plans for viewing and editing by other people. Performance planner can now account for conversion delay. If your conversions take over 7 days to report you can account for this when making your plans. This will give you a more accurate performance forecast for your campaigns.