Google has been testing a new feature which shows Instagram and TikTok videos in it’s own carousel on the Google app. This is designed to stop users seeking to find social video entertainment from leaving the platform.
The short video carousel will aggregate social video from lots of platforms including TikTok, Instagram, YouTube, Trell and Tangi. When you click on a video you’re taken to the web version of the platform rather than the app, this is to keep users on Google. This feature is still in testing so it won’t necessarily appear on every search.