Google has increased the functionality of the related activity cards. This change has been designed to make it easier for users to move forward in their shopping, job or recipe related journey.
The new shopping activity card will show users products they’ve been researching, even if they only read about it in an article. This card will include price ranges and ratings so that users can compare products easily.
The job activity card will show relevant and new job listings that have been added since their last job search. This means that users will be able to see new jobs at a glance.
The recipe activity card will include related recipes to those a user has already looked at. They will also have an image thumbnail for users to preview the final result.
These new tools will facilitate users moving further on in their journey. It could result in an increase in sales, more job applications and more recipe views.