LinkedIn is making it easier to find virtual events with new discovery features. As well as this, LinkedIn has added the ability for event organisers to capture leads from event sign-ups.
So far over 200,000 virtual events have been hosted on LinkedIn with more than 10 million attendees. The lack of lead capture tools was putting companies off hosting events on the platform, but LinkedIn has now removed this road block.
To increase discoveries of virtual events, LinkedIn have added personalised even recommendations to the my network tab. They are also producing a new weekly event email. LinkedIn will also send out notifications to users that are most likely to attend events.
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