Microsoft is adding a new ad extension to their platform. The Filter Link extension allows you to choose a heading and add 3 to 10 clickable text values.

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    These extensions are the same format as a structured snippet. The addition is that you can add URL destinations for each category. These are available on Microsoft Ads for PC and mobile but they can only be created on the online ads platform. Performance will also only be reported at a header level, not at an individual link level.

    Filter Link extensions are another way to engage your audience and allow them to click directly to the part of your site that matches their needs.